Marketing

NGO Rebranding: When It Helps and When It…

NGO Rebranding: When It Helps and When It…

Every few years, an NGO’s communications team stands in front of its board with a deck full of…

The Future (Near and Far) of NGO/NPO Communications:…

The Future (Near and Far) of NGO/NPO Communications:…

It’s tempting to write a piece about the future of NGO communications and just talk about AI for…

10 Necessary Rules for an NGO/NPO Style Guide

10 Necessary Rules for an NGO/NPO Style Guide

Nearly every NGO eventually hits the same wall. The comms officer writes one way, the programme lead writes…

The Sector That Can’t Explain Itself: How NGO…

The Sector That Can’t Explain Itself: How NGO…

At the precise moment that civil society organizations need the public to understand, trust, and fund them, they…

Predictive Analytics in Fundraising: How NGOs Can Raise…

Predictive Analytics in Fundraising: How NGOs Can Raise…

Predictive analytics uses data, statistical models, and machine learning to forecast future outcomes. For NGOs and NPOs, it…

Messaging for NGOs and Nonprofits: Navigating Social Currents

Messaging for NGOs and Nonprofits: Navigating Social Currents

Here is a clear, practical guide you can use as an NGO or nonprofit communicator for holiday greetings…

Why Some NGO and NPO Campaigns Go Viral…

Why Some NGO and NPO Campaigns Go Viral…

Why Some NGO and NPO Campaigns Go Viral With Under 300 Euros Small NGOs often assume large budgets…

Are Hashtags Relevant to NGOs and NPOs Anymore?

Are Hashtags Relevant to NGOs and NPOs Anymore?

Hashtags once ruled digital campaigns. From #BlackLivesMatter to #MeToo, they symbolized solidarity, discovery, and activism in one simple…

Photo Email Marketing

Avoiding Spam Filters and Other Pitfalls: NGO/NPO Email…

Spam filters are the gatekeepers of your inbox. They analyze incoming emails to determine whether they are legitimate…

Photo Brand Voice

How to Develop a Brand Voice for Your…

To effectively communicate with your audience, you must first understand who they are. This means digging deep into…

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